Bank-xiety

Rong Zhao (website)
Columbia University GSAPP
Core Studio
Faculty: Christoph Kumpusch (website)
2012

Working as a social media, Tesla Bank spreads the information to the widest range of audience. The strategy of the bank is to provide a platform where sponsors can directly communicate with young artists and develop sponsorship relationship. Young artists can work here, get attention from general public, art critics and sponsors. Thus, the bank is on one hand an public exhibition space where general public can get easy access to avant- garde art works. On the other hand, the Tesla bank helps young artists to quickly get recognition in the early stage of their career. The space of this bank is divided into three main layers: artist workshops, exhibition truss and business space.